AI Insights · Timothy · July 2021
Top 5 Consumer Finance Apps in Latin America Q2 2021
A detailed overview of the performance of the top 5 consumer finance applications in Latin America for Q2 2021, covering weekly downloads and active users.
In the second quarter of 2021, the top consumer finance applications in Latin America showed notable trends in weekly downloads and active users. Below is a detailed look at their performance based on Sensor Tower data.
Nubank: Conta, Cartão e mais saw a fluctuating trend in weekly downloads, starting at around 561K and peaking at 735K in mid-April. The active user base grew consistently, starting from 25.1M and reaching nearly 28M by the end of June.
PicPay: Conta, Cartão e Pix experienced a steady decline in weekly downloads, starting from 720K in late March and decreasing to 464K by the end of June. However, the app's active user count showed a positive trend, increasing from 12.1M to 13.2M throughout the quarter.
Banco PAN displayed a strong performance in weekly downloads, peaking at 628K in early May and maintaining an average of around 460K downloads per week. The number of active users grew from 2.8M in late March to about 4M by the end of June.
CAIXA had a consistent download rate, with numbers hovering between 344K and 504K throughout the quarter. The active user base showed a slight decline, starting from 13.4M and ending at approximately 12.9M.
Banco PagBank saw its weekly downloads decrease from 354K in late March to 240K by the end of June. Despite this, the app's active user count rose from 4M to 4.9M during the same period.
For more detailed insights, visit Sensor Tower.
